6/29/2023 0 Comments Whatsapp news 2019![]() Both were moderate with a large membership base, had many representatives in Congress and received constant coverage in the legacy media as representatives of a more westernized democratic process. IntroductionĪfter 21 years of military dictatorship, followed by a short period of political instability, the political scene in Brazil was dominated by two major parties that, between them, held the presidency until 2018. This paper is part of Data-driven elections, a special issue of Internet Policy Review guest-edited by Colin J. ![]() The radicalisation of Brazilian politics could be partially explained as an effect of the use of political micro-targeting in a highly concentrated news media ecosystem, and zero-rating policies that fuels WhatsApp popularity, a platform with affordances that favours the spread of misinformation. We gather evidence of centralised management of WhatsApp chat groups by political actors that emerge from the work of computer scientists research, newspaper articles and our own ethnographic work. We discuss how Bolsonaro’s campaign tapped into sentiments and perceptions spread by the legacy media, adding a stronger conservatism. We describe the Brazilian electoral scenario of 2018, focusing on the use of the messaging app WhatsApp. ![]() One of the hypotheses for this electoral success is that his campaign built a specific communication strategy that used internet platforms to communicate directly with different groups of voters. In the 2018 presidential election, Brazil elected a fringe congressman, Jair Bolsonaro, despite his radical rhetoric that would suffice to shake the public image of any candidate in the world and the lack of traditional resources of his campaign. ![]()
0 Comments
Leave a Reply. |